It is not always necessary to spend a lot of money to market your business efficiently, as long as you do the basics well. Check out our small business marketing ideas below for tips on how to secure new customers and keep them coming back.
Secure New Customers
It’s not difficult to convince potential customers to purchase from you when you know a lot about them. Research, that allows you to create customer personas for your target audience, need to be a key part of your marketing strategy.
Monitor Online Behaviour
You’ll find it easier of selling to your target audience if you understand their online habits.
Google Analytics helps monitor website traffic, including what’s being searched. It also allows you to discover statistics, such as: which types of devices your visitors’ are using; their geographic location; and which pages are most often visited and which aren’t. It’s also possible to see how many people are being referred to you site from other web pages.
To find out what your target audience is looking for, try running surveys or polls through your social media channels. Survey Monkey is an easy-to-use survey building site, which can be easily embedded into your Facebook page. This enables you to easily distribute your surveys and get your responses in an uncomplicated format.